A camera with a purpose.
Capture the leaf in front of you. The rear camera is the starting point for understanding visible crop symptoms.
FAMA / A FARMER-FIRST INNOVATION
Crop intelligence should work where food grows. FAMA is our dedicated handheld device, bringing an on-device approach and an audio-first experience together in a beautifully simple tool.

MEET YOUR NEW FIELD COMPANION
A camera. A speaker. Three simple buttons. FAMA pairs an on-device approach to crop intelligence with a dedicated handheld, designed around rural farmers.
A compact form, tactile controls and an audio-first interface. Every detail centers the experience on the crop and the farmer.
THE INGENUITY IS IN THE SIMPLICITY
Making advanced technology accessible begins with removing everyday barriers: connectivity, complicated menus and dependence on a screen.

Capture the leaf in front of you. The rear camera is the starting point for understanding visible crop symptoms.
An on-device approach puts local processing at the center of crop intelligence, with the farmer and the field as the starting point.
A built-in speaker and vibration feedback support an audio-first approach. Listening and touch are central to the physical interface.
Physical controls make the interaction tangible. A compact, rechargeable design keeps the focus on the crop.
BUILT AROUND THE REALITIES OF RURAL LIFE
Neither should access to crop intelligence. FAMA’s on-device approach centers local processing and a simple physical interface around the realities of rural life, alongside the knowledge of farmers and extension officers.
TOGETHER FOR FOOD SECURITY
Farmers, researchers, communities and partners. There is a place for you in a more food-secure future.
Grow with us